Wall Street and Toy Retailers Down on UP -acording to NYTimes

Interesting article today in the New York Times looking at the business side/marketing potential of Pixar's upcoming film UP.





Here's an excerpt from the article:

“People seem to be concerned about this one,” said Chris Marangi, who follows Disney at Gabelli & Company. Doug Creutz of Cowen and Company said qualms ran deeper than whether “Up” will be a hit — he thinks it will — but rather whether Pixar can deliver the kind of megahit it once did.

“The worries keep coming despite Pixar’s track record, because each film it delivers seems to be less commercial than the last,” Mr. Creutz said.

Robert A. Iger, Disney’s chief executive, responded, “We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure.”

to read the whole thing, go here:
http://www.nytimes.com/2009/04/06/business/media/06pixar.html?pagewanted=1&hpw